Research and Strategy
- Translate business priorities and keyword clusters into briefs with hypotheses, sources, interview targets, and desired outcomes.
- Primary research: interview internal experts and clients; summarize findings with pull‑quotes and data points.
- Secondary research: use credible sources, statistics, and laws, with proper attribution.
Creation and Execution
- Long‑form SEO articles, landing pages, case studies, brochures and one‑pagers, RFP and proposal copy, email drips, LinkedIn posts, and short‑video scripts.
- Iterate content for persona and buyer‑journey stage: Awareness, Consideration, Decision.
- Write in both Arabic and English with audience‑appropriate tone.
- Package designer briefs for static and motion assets; review storyboards and cuts.
Distribution and Optimization
- Tailor for LinkedIn Company, leadership profiles, website, blog, email, proposals, and webinars.
- A/B test hooks, headlines, subject lines, and CTAs.
- Track performance, report insights, and re‑optimize monthly.
Governance
- Editorial calendar, status board, and SLA.
- Style guide and terminology for Arabic and English.
Fact‑checking, plagiarism checks, and legal‑compliance guardrails.
Requirements
- 3–6 years in B2B content or copywriting, preferably in HR services, recruitment, outsourcing, or SaaS.
- Proven portfolio of SEO articles, case studies, landing pages, and short‑video scripts that moved business metrics.
- Arabic native with strong English.
- Solid grasp of Egypt’s HR and employment context is a plus.
- Tool fluency: Google Workspace, Ahrefs or Semrush, Screaming Frog, Google Analytics, Search Console, Zoho CRM and Campaigns, LinkedIn, basic Canva or Adobe Express, and AI tools for ideation and drafting.