Keyword Research and Topic Identification
• Conduct keyword research to identify search opportunities related to services, products,
and campaigns.
• Understand search intent and organize keywords into logical content topics.
• Identify gaps in existing website content and suggest new topics that can improve organic
reach.
Content Planning and Structuring
• Prepare structured content outlines before writing.
• Define the correct heading structure and logical flow of information.
• Ensure each article or page clearly answers the user’s query.
SEO Content Writing
• Write SEO-optimized blog posts, service pages, and website content.
• Integrate keywords naturally without affecting readability.
• Maintain clear language and structured formatting that supports search performance.
On-Page Optimization
• Optimize titles, meta descriptions, and internal links.
• Ensure proper use of headings and keyword placement.
• Update existing pages when improvements are required.
Performance Review
• Monitor organic traffic and keyword ranking changes.
• Identify pages that require updates or optimization.
• Adjust content based on feedback from Digital Marketing and SEO teams.
Requirements
Experience
• 2–4 years of experience in SEO content writing or digital content creation.
• Experience working in a marketing or digital agency environment.
• Experience creating content for GCC audiences is required.
Skills
• Strong writing and editing skills in both Arabic and English.
• Solid understanding of keyword research and on-page SEO principles.
• Ability to structure long-form content clearly and logically.
• Strong research skills and attention to detail.
Portfolio
• A portfolio showing SEO-focused content across different industries or brands.
Strong Advantage
• Experience writing for E-commerce businesses.
• Familiarity with SEO tools such as Google Search Console, Ahrefs, or SEMrush