Regional Brand Leadership
· Own and drive regional brand strategies aligned with company vision and growth objectives.
· Translate global/regional brand strategies into locally relevant market plans.
· Lead portfolio performance reviews and recommend corrective actions.
Stakeholder Management & Influence
· Act as the primary marketing partner to Sales, Finance, Supply Chain, and Senior Leadership across regions.
· Build strong, trusted relationships with local market teams, distributors, and prodcution partners.
· Lead alignment across markets in a matrix structure without direct authority.
· Manage senior external stakeholders including creative, media, digital, and research agencies.
· Influence investment decisions through strong business cases and data-driven recommendations.
Consumer & Market Insights
· Champion consumer-centric thinking across all markets.
· Leverage market data, research, and analytics to identify growth opportunities.
· Drive insight-led innovation, renovation, and activation initiatives.
Integrated Marketing Execution
· Lead the development and execution of ATL, BTL, digital, and experiential campaigns.
· Ensure excellence in creative quality, media efficiency, and in-market execution.
· Drive best-practice sharing and capability building across markets.
Commercial & Trade Partnership
· Partner closely with Sales leadership to deliver joint business plans.
· Develop trade marketing strategies that drive distribution, visibility, and conversion.
· Support launches, promotional calendars, and route-to-market initiatives.
Financial & Performance Management
· Own the regional marketing budget and ensure disciplined investment management.
· Track performance, evaluate ROI, and optimize spend across markets.
· Prepare high-quality reviews, dashboards, and presentations for executive leadership
Requirements
Experience & Background
· Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
· 7–10+ years of progressive marketing experience within top-tier FMCG companies.
· Strong experience managing regional or multi-country portfolios.
· Exposure to emerging and African markets is highly desirable.
· Beverage category experience is a strong plus.
Capabilities & Competencies
· Proven ability to lead through influence in complex, matrix organizations.
· Strong stakeholder management and relationship-building at senior levels.
· Strategic thinker with strong execution discipline.
· Highly analytical with strong business acumen.
· Excellent communication, storytelling, and presentation skills.
· Comfortable operating in fast-paced, performance-driven environments.