- Manage branding and communication activities across multiple countries while maintaining brand consistency.
- Oversee digital marketing and social media channels to strengthen brand presence and engagement.
- Manage media planning and buying across digital and traditional platforms to maximize reach and cost efficiency.
- Lead new product development initiatives based on market research and consumer insights.
- Establish market intelligence systems to support data-driven marketing decisions.
- Guide trade marketing teams in each country to align local activities with overall business objectives.
- Collaborate with sales leadership to ensure marketing initiatives support revenue growth.
- Supervise CRM operations and use customer insights to improve engagement and sales opportunities.
- Manage marketing budgets across markets and ensure strong ROI.
- Provide strategic leadership across multi-country operations while balancing global and local market needs.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
- Minimum 15 years of experience in senior marketing roles, preferably in FMCG or consumer goods.
- Experience managing marketing operations across multiple countries.
- Strong expertise in branding, product development, trade marketing, CRM, digital marketing, and media buying.
- Proven track record of driving sales growth through data-driven marketing strategies.
- Experience leading cross-cultural teams and managing significant marketing budgets.
- Strong understanding of global market trends and consumer behavior.
- Strong leadership, strategic thinking, and stakeholder management skills.
- Fluency in English and Arabic.