Duties & Key Responsibilities
1. Strategic Planning & Execution:
- Develop product marketing strategies, including product positioning, value propositions, target
customer segments, and launch plans, in collaboration with Product Development and Sales
- Develop and implement comprehensive annual marketing plans aligned with business objectives
and revenue targets
- Define and execute go-to-market strategies for new product launches and existing portfolio
promotion
- Conduct market research, competitive analysis, and customer insights to inform marketing
strategies
- Monitor market trends, competitor products, pricing, and customer preferences to identify
opportunities for product portfolio development
- Identify new market opportunities and segments for business expansion
- Establish marketing KPIs, track performance metrics, and deliver regular reports to executive
management
- Allocate marketing budget strategically across channels to maximize ROI
- Lead rebranding initiatives and brand positioning strategies as needed
2. Brand Management & Communications:
- Oversee all aspects of brand development, management, and protection
- Ensure brand consistency across all touchpoints, materials, and communications
- Develop compelling brand narratives that differentiate our brands and products in the market
- Manage corporate communications, public relations, and media relations
- Cultivate relationships with media outlets, journalists, and industry influencers
- Handle crisis communications and reputation management
- Oversee production of marketing collateral including brochures, presentations, signage, and
promotional materials
3. Digital Marketing & Lead Generation:
- Lead digital marketing strategy including website, SEO/SEM, social media, email marketing, and
online advertising
- Oversee social media presence across all platforms (LinkedIn, Facebook, Instagram, etc.)
- Implement marketing automation and CRM systems to nurture leads and track customer journeys
- Optimize conversion funnels and improve lead quality and quantity
- Analyze digital analytics and adjust strategies based on performance data
- Manage relationships with digital agencies, vendors, and technology platforms
- Stay current with digital marketing trends, tools, and best practices
4. Team Leadership & Development:
- Recruit, lead, mentor, and develop a high-performing marketing team
- Set clear objectives, provide regular feedback, and conduct performance evaluations
- Foster a collaborative, creative, and results-oriented team culture
- Delegate responsibilities effectively and empower team members
- Identify training and development needs to build team capabilities
- Manage external agencies, consultants, and contractors
5. Stakeholder Management & Partnerships:
- Collaborate closely with Sales, Product Development, Production, and Operations teams to align
marketing strategies with business and customer requirements.
- Build and maintain strategic relationships with distributors, retailers, key customers, agents, and
other relevant channel partners.
- Partner with Sales and Customer Service teams to strengthen customer relationships, satisfaction, and
retention.
- Develop co-marketing programs with corporate clients and partners
- Represent the company at industry events, conferences, and networking forums
- Coordinate with legal and compliance teams to ensure regulatory adherence in all marketing
activities
Key Performance Indicators (KPIs)
1. Marketing Contribution to Business Growth
- Revenue growth supported by marketing initiatives: % increase in revenue from marketingsupported products, markets, or customers.
- New customer acquisition: Number of new customers acquired through marketing-supported
activities.
- Qualified opportunities: Number/value of qualified leads or business opportunities generated.
- New market/segment expansion: Number of new markets or customer segments successfully
developed.
2. Marketing ROI & Budget Efficiency
- Marketing ROI: % return on marketing investment.
- Campaign performance: % of campaigns achieving predefined objectives/targets.
- Cost efficiency: Cost per qualified lead/customer acquired (EGP).
- Budget adherence: % variance between actual and approved marketing budget.
3. Brand & Market Development
- Brand awareness: % increase in target-market brand awareness.
- Market presence/penetration: % increase in market share or penetration within targeted
markets.
- Customer/Brand Perception: Brand perception score (%) based on periodic customer/market
research.
- Strategic partnerships: Number of new strategic marketing/channel partnerships established.
4. Marketing Function & Strategic Execution
- Annual marketing strategy execution: % of planned initiatives completed.
- Marketing team performance: % of team members achieving their agreed KPIs.
- Agency/partner management: % of agencies/partners meeting agreed KPIs/SLAs.
- Initiative delivery: % of agreed initiatives delivered on time and to required standards.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
(Required)
- Master's degree (MBA or Marketing) is highly preferred
- Minimum 15 years of progressive marketing experience with at least 5 years in senior leadership
roles
- Proven track record of developing and executing successful marketing campaigns that deliver
measurable business results
- Demonstrated experience managing marketing budgets
- Experience in domestic and international/export market development is highly preferred.
- Experience in textiles, home textiles, FMCG, fashion, or other consumer/manufacturing industries
is strongly preferred.
- Strong strategic understanding of digital marketing channels, tools, and platforms.
- Strong understanding of marketing automation and CRM systems (e.g., Shopify, Zoho, HubSpot, or
similar).
- Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies
- Advanced skills in marketing analytics and data interpretation (Google Analytics, social media
insights, marketing dashboards)
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Familiarity with design software (Adobe Creative Suite) is a plus
- Knowledge of website CMS platforms (WordPress, etc.)