1. Visual Content & Design Execution
Design engaging graphics for social media, presentations, websites, and marketing materials.
Create professional infographics and visual assets tailored to different industries and service lines.
Design website blog covers, banners, and supporting visuals.
Develop company profiles, brochures, service one-pagers, business proposals, and pitch decks.
Produce employer-branding, recruitment, EOR, and corporate campaign creatives.
Combine traditional graphic design techniques with AI-generated elements to deliver professional, original, and visually compelling designs.
2. AI-Powered Creative Design & Production (Core Requirement)
Actively use generative AI design tools in daily creative production, rather than relying exclusively on traditional design methods.
Demonstrate hands-on experience with tools such as Adobe Firefly, Midjourney, ChatGPT image generation, or equivalent AI image-generation platforms.
Generate original visual concepts, illustrations, backgrounds, compositions, and campaign assets using AI tools.
Apply effective prompt engineering techniques to generate visuals aligned with specific creative briefs, branding requirements, and marketing objectives.
Use AI-powered image editing techniques, including Generative Fill, image expansion, object replacement, background modification, and image enhancement.
Integrate AI-generated assets into Adobe Photoshop, Illustrator, and other professional design software for refinement and final production.
Transform AI-generated concepts into polished, brand-consistent, production-ready designs.
Develop multiple creative directions and visual variations efficiently using AI-assisted workflows.
Maintain consistent visual identity, composition, typography, and quality across AI-generated and traditionally designed assets.
Independently evaluate and refine AI outputs, correcting visual inconsistencies, distortions, or inaccuracies before delivery.
Use AI responsibly, considering commercial usage rights, confidentiality, and brand guidelines.
3. AI-Assisted Motion Graphics & Short-Form Video
Produce short-form motion graphics, animated visuals, and social-media videos, typically 1–3 minutes.
Use AI video-generation and editing tools such as Runway, Google Veo, Kling, or equivalent platforms to produce or enhance creative video content.
Apply AI tools for image-to-video generation, animated scenes, visual effects, and video enhancements when suitable.
Combine AI-generated footage with traditional video editing, transitions, typography, and motion graphics.
Use After Effects, Premiere Pro, or equivalent tools to refine and finalize professional video outputs.
Deliver engaging, platform-ready videos for LinkedIn, social media, and marketing campaigns.
Heavy cinematic or broadcast-level production is not required.
4. LinkedIn, Email & B2B Digital Content
Develop professional visual content for LinkedIn and other B2B digital platforms.
Design LinkedIn newsletters, illustrations, carousel posts, and campaign creatives.
Produce email marketing visuals, banners, templates, and supporting graphics.
Create digital advertising assets supporting brand awareness, engagement, and lead-generation objectives.
Adapt AI-generated creative concepts into professional corporate visuals suitable for B2B audiences.
5. Research-Led Design & Creative Thinking
Understand the communication objective, audience, and intended message behind each design request.
Research industries, content subjects, visual references, and relevant creative directions before starting execution.
Translate concepts and written briefs into effective, visually relevant designs.
Research platform-specific technical requirements, including image dimensions, aspect ratios, resolution, and file formats.
Take ownership of producing accurate, platform-ready assets without repeated technical corrections.
Propose alternative visual approaches and AI-assisted creative solutions when appropriate.
6. Brand Consistency & Quality Control
Maintain consistent brand identity across all traditional and AI-assisted design outputs.
Apply approved brand colours, fonts, typography, layouts, and visual standards.
Ensure AI-generated visuals remain professional, relevant, and aligned with the company's corporate positioning.
Review designs for visual accuracy, readability, originality, and overall production quality.
Proactively identify and correct inconsistencies before submitting final assets.
7. Collaboration & Workflow Management
Collaborate with Marketing and Business Development teams to transform briefs into effective creative materials.
Coordinate with the Digital Marketing Supervisor regarding priorities, deliverables, and deadlines.
Manage multiple design requests and campaigns simultaneously.
Use AI-assisted workflows to streamline repetitive tasks, accelerate production, and support timely delivery without compromising quality.
Maintain organized source files, editable formats, final exports, and version control.
8. Continuous Improvement
Stay updated on developments in graphic design, generative AI, motion graphics, and digital marketing.
Explore and test emerging AI design and video tools.
Recommend practical AI applications that improve creativity, efficiency, and production quality.
Continuously improve design techniques and creative production workflows.
Requirements
Job Requirements
Education & Professional Experience
Bachelor's degree in Graphic Design, Fine Arts, Applied Arts, Media, or a related discipline.
3–5 years of professional graphic design experience in an agency or in-house creative environment.
Demonstrated experience producing digital content, marketing materials, corporate visuals, and branding assets.
Strong portfolio showcasing professional design capabilities across different formats and industries.
Technical Design Skills (Mandatory)
Strong proficiency in Adobe Photoshop and Illustrator.
Good working knowledge of Adobe InDesign.
Practical experience with After Effects, Premiere Pro, or equivalent applications for motion graphics and short-form video.
Strong understanding of typography, layouts, composition, colour theory, and visual storytelling.
Ability to create professional Arabic and English designs.
Experience preparing correctly sized and formatted assets for different digital platforms.
Hands-On AI Design Experience (Mandatory)
Proven practical experience using generative AI tools to create, edit, and enhance graphic design assets for real projects.
Hands-on proficiency with at least one AI image-generation platform, such as Adobe Firefly, Midjourney, ChatGPT image generation, or equivalent.
Practical experience with AI-assisted video creation or enhancement using Runway, Veo, Kling, or equivalent tools.
Ability to write, refine, and iterate effective AI prompts to achieve specific visual outcomes.
Experience combining AI-generated elements with traditional Adobe design workflows.
Ability to independently generate, edit, enhance, and finalize AI-assisted visuals rather than relying on unedited AI outputs.
Understanding of AI-generated content limitations, visual quality control, and commercial usage considerations.
Ability to demonstrate previous AI-assisted creative work and clearly explain the tools, workflow, and personal contribution.
Portfolio Requirements (Mandatory)
Candidates must provide an updated portfolio demonstrating:
Professional graphic design projects, including social media, branding, infographics, and corporate marketing materials.
At least 2–3 examples of AI-assisted designs created or enhanced using generative AI tools.
Examples demonstrating integration of AI-generated visuals with traditional design and editing software.
At least one short-form motion graphics or video sample.
Ability to explain which AI tools were used and how they contributed to the final output.
Soft Skills & Competencies
Strong creative thinking and visual problem-solving abilities.
Ability to interpret briefs and independently research creative solutions.
Strong attention to detail and commitment to visual quality.
Excellent time management and multitasking capabilities.
Ability to work independently while collaborating with cross-functional teams.
Adaptability and willingness to explore emerging technologies and AI-assisted design techniques.
Effective communication and openness to constructive feedback.
Preferred Qualifications
Previous design experience in B2B, HR, recruitment, outsourcing, or professional-services environments.
Experience creating corporate LinkedIn content, newsletters, and email marketing creatives.
Familiarity with Figma, Canva AI, or other complementary creative platforms.
Experience developing consistent AI-generated visual styles across multiple assets within a campaign.
Ability to create professional corporate designs that balance visual creativity with business communication objectives.