Key Responsibilities
Consumer Engagement Support
· Assist in the deployment of engagement toolboxes based on the brand strategy to enhance the IQOS consumer experience.
· Help ensure brand consistency across events and touchpoints in collaboration with internal teams.
· Support the preparation of branded content for offline and online channels to deliver a smooth, cohesive omnichannel journey.
Event & Activation Assistance
· Assist in organizing and coordinating events, activations, and product experiences.
· Support the setup, execution, and on-ground operations of events to ensure a positive consumer experience.
· Assist in monitoring the quality of execution and share feedback for continuous improvement.
Cross-Functional Coordination
· Collaborate with internal teams (e.g., marketing, sales, digital) to support consumer engagement activities.
· Communicate event needs, timelines, and deliverables with relevant stakeholders as directed by senior team members.
Consumer Journey Support
· Help ensure smooth transitions between offline and online engagement channels.
· Support the collection of consumer feedback and insights to contribute to improving the engagement journey.
Reporting Assistance
· Assist in tracking engagement activities and summarizing basic performance indicators.
· Support in compiling event reports, consumer feedback, and engagement learnings.
Accountabilities
· Support the execution of engagement programs.
· Assist with program logistics and planning tasks.
· Contribute to delivering high-quality consumer experiences.
· Coordinate with external partners when required, under supervision.
· Provide basic reporting and documentation.
Requirements
Education
· Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience
· 1-2 years of experience in FMCG, HoReCa, events, brand activations, or customer-facing roles (internships included).
Skills
· Good organizational and time-management skills.
· Strong communication skills (English & Arabic).
· Creative thinker with problem-solving abilities.
· Ability to work in a fast-paced environment and support multiple projects.
Attributes
· High attention to detail.
· Collaborative team player with strong interpersonal skills.
· Flexible, adaptable, and eager to learn.
· Proactive and enthusiastic about consumer experience and brand engagement.