-Develop and execute the commercial strategy in line with the company’s growth objectives.
-Define market segmentation across retail, wholesale, institutional, and export markets.
-Lead market expansion into local, private-label, and export accounts.
-Define product portfolio strategy for blankets, home textiles, and seasonal lines.
-Lead local sales, export sales, key accounts, and channel management.
-Build and manage distributor, agent, and retailer networks.
-Oversee export sales contracts, pricing, commissions, and Incoterms.
-Ensure alignment between sales forecasts and production capacity.
-Develop and manage pricing strategies based on cost structure, market positioning, and competition.
-Define brand positioning and go-to-market strategy.
-Oversee marketing campaigns, exhibitions, trade fairs, and product launches.
-Monitor customer trends and competitor activities.
Requirements
-Bachelor’s degree in business administration, Marketing, Commerce, or a related field.
-15–20 years of experience in commercial leadership roles.
-MBA or relevant postgraduate qualification is preferred.
-Proven experience in senior commercial positions such as Commercial Director, Sales & Marketing Director, or Head of Commercial.
-Strong exposure to textile, blankets, home textiles, FMCG, or manufacturing industries.
-Proven track record in managing both local and export sales.
-Strong experience in international markets, export development, and distributor management.
-Strong negotiation, communication, and stakeholder management skills.
-Strong business acumen with a clear focus on revenue growth and profitability.
-Ability to identify market trends, customer needs, and competitive opportunities.