Develop and implement product/brand marketing strategies aligned with company objectives and revenue targets.
Identify target markets and customer segments and develop appropriate marketing approaches.
Prepare and execute the annual marketing plan and related activities.
Conduct market research and competitor analysis to identify market opportunities and support strategic decisions.
Develop strategies to improve existing products, increase market penetration, and drive sales and revenue growth.
Prepare and manage the marketing budget and monitor spending against approved plans.
Work closely with the Sales team to ensure alignment between marketing strategies and field execution.
Conduct double visits, coaching activities, and other field-related activities according to business needs.
Analyze and develop IMS data in coordination with the Sales team to evaluate market performance and identify growth opportunities.
Monitor marketing activities and prepare performance reports, insights, and recommendations for senior management.
Coordinate with external agencies and service providers for PR, media, AV materials, branding, standalone meetings, and group meetings.
Plan and manage conferences, cycle meetings, and meetings with doctors/healthcare professionals.
Manage corporate and brand communications and ensure consistent brand positioning.
Support the Marketing team in achieving departmental objectives and business targets.
Develop marketing initiatives focused on revenue optimization and brand growth.
Requirements
3–4 years of experience in the same title as Product Manager or Brand Manager within the pharmaceutical industry.
CNS therapeutic area experience is required/preferred as the primary target.
Candidates with Orthopedic therapeutic area experience are also acceptable.
Strong experience in pharmaceutical product/brand management.
Hands-on experience with marketing strategy, annual marketing plans, product positioning, and competitor analysis.
Good understanding of IMS data and pharmaceutical market analysis.
Experience working closely with Sales teams and field forces.
Experience managing conferences, cycle meetings, doctor-related activities, agencies, and branding initiatives.