Social Media Specialist

• Monitor trends in social media, applications, and tools to optimize content and reach.
  
• Plan, create, and publish engaging posts primarily for Facebook groups and pages.
  
• Write and edit compelling captions, posts, and short-form content tailored to a B2C audience.
  
• Ensure content resonates with Facebook community dynamics and encourages interaction.
  
• Work closely with designers to review, suggest edits, and refine visuals to align with brand identity.
  
• Ensure designs meet platform specifications and engage the target audience effectively.
  
• Monitor and respond to comments, messages, and reviews on Facebook promptly and professionally.
  
• Foster online community engagement to build loyalty and increase follower growth.
  

Requirements

• Some experience in social media management or a related role, with a focus on B2C branding (internships or entry-level experience acceptable).
  
• Strong understanding of Facebook platform dynamics, algorithms, and best practices for groups and pages.
  
• Basic skills in content writing with the ability to craft compelling B2C-focused copy.
  
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for reviewing and suggesting edits.
  
• Excellent organizational and multitasking skills.
  
• Creative thinker with attention to detail and a passion for connecting with audiences.