SEO Specialist

Keyword Research: • Conduct keyword research to identify new opportunities for content creation and optimization. • Analyze keyword performance and adjust strategies as necessary. On-Page Optimization: • Assist in optimizing website content, including meta tags, headers, and image alt texts. • Help improve site architecture and internal linking strategies to enhance user experience and SEO performance Off-Page Optimization: • Support link-building efforts through outreach, content promotion, and relationship-building. • Monitor and report on backlink profiles to ensure quality and compliance with best practices. Content Support: • Collaborate with content creators to ensure SEO best practices are followed. • Assist in creating and optimizing blog posts, landing pages, and other web content. Technical SEO: • Conduct technical audits to identify issues affecting site performance, such as broken links, duplicate content, and site speed issues. Support the implementation of technical SEO recommendations. Analytics and Reporting: • Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor and report on SEO performance. • Provide regular reports and insights to the SEO team and management. Continuous Learning: • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. • Participate in training sessions and workshops to develop SEO skills. Requirements Requirements • Bachelor’s degree in Marketing, Communications, or a related field. • 5 year of experience as an SEO Specialist or similar role • Strong understanding of SEO principles and best practices • Proficiency in SEO tools and analytics software (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs) • Strong analytical and problem-solving abilities • Ability to work independently and as part of a team • Proficiency in both English and Arabic. • Industry experience in fintech, forex, or equivalent domains is preferred