Senior Strategist
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Job Description
• Lead the development and execution of comprehensive brand and marketing communication strategies for clients, emphasizing creativity and storytelling. • Develop and craft persuasive pitches and proposals to secure new business opportunities, showcasing the agency's creative prowess and strategic thinking. • Collaborate with clients to define their brand identities, values, and unique selling propositions, translating these into compelling messaging and creative concepts. • Conduct in-depth market research, competitive analysis, and audience segmentation to inform branding and marketing strategies. • Utilize data-driven insights and consumer behavior analysis to guide creative decisions and refine strategies for optimal engagement. • Develop and deliver strategic presentations to clients and internal stakeholders, effectively conveying the rationale behind branding and marketing strategies. • Stay at the forefront of industry trends, emerging technologies, and creative best practices to drive innovation and elevate our agency's creative capabilities. • Collaborate closely with art directors, copywriters, and designers to ensure brand consistency and alignment with creative concepts. • Oversee the development of brand guidelines, messaging frameworks, and creative briefs to ensure a unified and compelling brand identity. • Monitor campaign performance and key performance indicators (KPIs) related to branding and marketing communications, proactively identifying areas for improvement and optimization. • Foster strong client relationships through regular communication, strategy updates, and responsive problem-solving, positioning yourself as a trusted strategic partner. Requirements • Bachelor's degree in Marketing, Branding, Communications, or related field (Master's preferred). • Extensive experience in brand strategy development, marketing communications, and creative direction. • Proven track record of crafting impactful brand identities and marketing communication strategies. • Strong analytical skills and the ability to translate data into actionable insights. • Exceptional communication and presentation abilities, with a focus on conveying complex strategies in a clear and compelling manner. • Creative thinking, strategic vision, and the ability to inspire and mentor a creative team. • Ability to work collaboratively in a dynamic, fast-paced agency environment. • A deep understanding of branding, storytelling, and the ability to create emotional connections through marketing communications. • Keen awareness of industry trends, emerging technologies, and creative innovations in branding and marcom. • Strong project management skills, including the ability to prioritize tasks and meet deadlines effectively