Senior Performance Manager

Digital Advertising Strategy & Execution Develop, implement, and optimize high-performance digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X (formerly Twitter), Snapchat Ads, and TikTok Ads. Utilize data-driven strategies to maximize ROI, lead generation, and customer acquisition. Continuously A/B test creatives, audience segments, and bidding strategies to improve campaign effectiveness. Campaign Management: Oversee the end-to-end management of online advertising campaigns, including keyword research, audience targeting, ad copy creation, bid management, budget control, and A/B testing Platform Expertise: Maintain a deep understanding of each advertising platform's features, best practices, and latest updates to maximize performance and identify new opportunities. Performance Analysis & Reporting Continuously monitor campaign performance against key performance indicators (KPIs) such as CPA, ROAS, CTR, conversion rates, and website traffic. Identify areas for improvement and implement data-backed optimizations to enhance campaign effectiveness. Use Google Data Studio, Power BI, and Tableau to create detailed performance reports and dashboards. Analyze campaign data to uncover trends, insights, and optimization opportunities. Budget Management Plan and allocate budgets effectively to meet business objectives while maintaining optimal cost per acquisition (CPA) and return on ad spend (ROAS). Monitor and adjust ad spend in real-time based on performance metrics. Strategy Development & Innovation : • Collaborate with the marketing team to design and implement cutting-edge performance marketing strategies aligned with ATFX’s business goals. Stay ahead of industry trends, algorithm updates, and emerging technologies to maintain a competitive edge. Cross-Functional Collaboration Work closely with creative teams to ensure compelling ad creatives and high-converting landing pages. Partner with internal stakeholders to align digital marketing strategies with overall business objectives.Requirements• Bachelor’s degree in marketing, Business, Data Analytics, or any related field. 5+ years of proven success in performance marketing, with hands-on experience managing and optimizing paid ad campaigns. Industry experience in fintech, forex, or equivalent domains is preferred Financial services industry experience is a strong plus. Demonstrated ability to drive measurable results in customer acquisition, lead generation, and revenue growth. Advanced proficiency in Google Ads, LinkedIn Ads, Meta Ads, X Ads, Snapchat Ads, and TikTok Ads. Expertise in data visualization and reporting tools like Google Data Studio, Power BI, and Tableau. Strong analytical skills with the ability to interpret complex data into actionable insights. Deep understanding of audience targeting, bidding strategies, conversion tracking, and ad optimization. Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment. Excellent communication and presentation skills. Proactive, data-driven mindset with strong attention to detail. Ability to work collaboratively in a dynamic, fast-paced environment