Senior Marketing Strategist and Brand Champion

Strategic Brand Management Steer the strategic direction of the brand’s identity, managing all facets from brand voice to visual representation in collaboration with top-tier developers like Nakheel, Damac, and Majid Al Futtaim etc. • Comprehensive Digital Strategy Oversee digital marketing strategies, including SEO, SEM, PPC, social media, email marketing, and display advertising campaigns. Responsible for budget allocation, monitoring ROI, and CPL optimization. • Content Development and Management Act as chief editor and content curator, creating and adapting compelling marketing materials across all platforms. Lead the strategic communication narrative, including email marketing, lead nurturing, and conversion-focused content strategies. • Market Research and Analysis Conduct thorough market research to inform strategic decisions, identify market trends, and analyse competitors. Translate insights into actionable strategies to stay ahead of the curve. • Event Conceptualization and Execution Envision and implement innovative event activations that resonate with target demographics. Manage end-to-end event logistics from planning to post-event analysis, optimizing for engagement and lead generation. • Leadership and Collaboration While independently driven, you will liaise with sales, development, and customer service teams to ensure brand consistency and message alignment. Lead and inspire by setting the bar for marketing excellence Requirements • Experience At least 8 years of in-depth marketing experience, with a proven track record in real estate or a related industry. • Language Proficiency Full professional proficiency in English and Arabic. • Digital Savvy Extensive experience with digital marketing tools, analytics, and campaign management and budget spends (paid is a must and historic results and campaigns will be requested before hiring). • Education A Master’s degree in Marketing, Business Administration, or a related field is preferred. • Real Estate Acumen An intimate understanding of the UAE real estate market dynamics and consumer behavior.