Senior Digital Marketer

Help identify target audiences and plan media campaigns. •Optimize plans and budgets according to the best media mix. •Ensure ads are creative and displayed appropriately •Monitor costs and return on investment (ROI) •Equip the the project with an interactive strategic digital marketing plan. •Responsible for designing and executing integrated digital media campaigns. •Analyzing business performance with the help of digital tools and reports. •Developing performance campaigns on Facebook / Instagram and Google. Ad-Words. •Generating Leads campaigns (s) through a different platform (s). •Setting digital campaigns on Snapchat and Twitter. •Monitoring digital campaigns on different platforms. •Support the Search engine marketing (SEM) campaigns. Producing keyword analysis and research. •Providing competitive analysis, research and media reporting. Responsibilities •Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actions. •Set up and optimize company pages within each platform to increase the visibility of company’s social content •Moderate all user-generated content in line with the moderation policy for each community •Create editorial calendars and syndication schedules •Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information •Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. A master’s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) is a plus. Minimum of 4-7 years of experience in digital marketing, with a proven track record in a senior or managerial role. In-depth knowledge of digital marketing channels, tools, and best practices. Strong analytical skills and proficiency in using data analytics tools. Excellent leadership, communication, and project management skills. Creative thinking and problem-solving abilities. Ability to work in a fast-paced environment and manage multiple projects simultaneously.