- Develop and execute performance marketing strategies aligned with business goals.
- Oversee campaign planning, execution, and optimization across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.).
- Monitor KPIs and performance metrics to ensure campaign effectiveness and ROI.
- Collaborate with creative, analytics, and product teams to align messaging and targeting.
- Conduct A/B testing and conversion rate optimization initiatives.
- Manage budgets, forecasts, and reporting for all performance marketing activities.
- Stay updated on industry trends, tools, and best practices to drive innovation.
- Provide regular performance reports and insights to senior leadership.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in performance marketing.
- Has strong leadership skills
- Proven track record of managing successful digital marketing campaigns.
- Strong analytical skills and proficiency in tools like Google Analytics, Meta Ads Manager, Google Ads, and Excel.
- Experience with attribution modeling, bid strategies, and audience segmentation.
- Excellent leadership, communication, and project management skills.
- Ability to thrive in a fast-paced, results-driven environment.