Media Buyer

Media Buyer

On-HoldOn site
Industry : Advertising
Location: Egypt
Work Experience: 3+

Job Description

· Help identify target audiences and plan media campaigns.

· Compare and negotiate rates, ad space, and airtime.

· Optimize plans and budgets according to the best media mix

· Prepare schedules and adjust when needed

· Experiment with new platforms and channels

· Ensure ads are creative and displayed appropriately

· Monitor costs and return on investment (ROI)

· Report to clients and build long-term relationships

· Equip clients' brief with an interactive strategic digital marketing plan.

· Responsible for design and execute integrated digital media campaigns.

· Analyzing business performance with the help of digital tools and reports.

· Developing performance campaigns on Facebook / Instagram and Google.

· Ad-Words.

· Generating Leads campaigns (s) through a different platform (s).

· Setting digital campaigns on Snapchat and Twitter.

· Monitoring digital campaigns on different platforms.

· Generating Search engine marketing (SEM) campaigns.

· Producing keyword analysis and research.

· Providing competitive analysis and research.

· Providing competitive analysis and media reporting.

· Producing digital campaign execution and reporting.

· Creating media plans and media strategy.



Requirements

· Proven experience as Media Buyer or similar role; experience in digital media is preferred

· Familiarity with media-buying, planning and research

· Interest in following advertising and media trends

· Working knowledge of media analytics software (e.g. comScore)

· Excellent communication and negotiation skills

· Organizational and multitasking abilities

· Attention to detail

· Critical thinking skills



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