Marketing Manager

Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing plans aligned with business objectives.
  
• Identify trends and insights to optimize spending and performance across all digital channels.
  

Content Development & Management:

• Oversee the creation of high-quality, industry-relevant content for the website, blogs, social media, and email campaigns.
  
• Collaborate with teams to produce engaging multimedia content.
  

Campaign Execution:

• Plan and execute paid and organic campaigns on platforms such as Google Ads, LinkedIn, and other industry-relevant networks.
  
• Monitor and report the effectiveness of campaigns using tools like Google Analytics.
  

SEO/SEM Optimization:

• Manage SEO strategies to improve website ranking and drive organic traffic.
  
• Conduct keyword research and optimize website structure and content.
  

Social Media Management:

• Manage and grow the company’s social media presence on platforms relevant to the cargo and logistics industry.
  
• Develop social media strategies to engage target audiences.
  

Lead Generation:

• Implement targeted digital campaigns to generate qualified leads for sales teams.
  
• Utilize email marketing and retargeting strategies to nurture leads.
  

Data Analysis & Reporting:

• Measure and analyze the performance of all digital marketing initiatives.
  
• Provide insights and recommendations for continuous improvement.
  

Team Collaboration:

• Work closely with cross-functional teams including sales, operations, and customer service to align marketing strategies with overall business goals.