Marketing Director

Lead the development and execution of comprehensive marketing strategies for both brands, aligned with business objectives, market trends, and consumer insights. • Drive brand vision and ensure a unified approach to marketing across all touchpoints, both online and offline.• Act as a strategic partner to senior leadership, providing insights and recommendations for brand positioning, growth opportunities, and performance metrics.• Develop and implement innovative campaigns to build brand equity, increase market share, and foster consumer loyalty for both brands.• Oversee the creation of compelling content, to develop visually stunning content for print, digital, and in-store environments, ensuring consistency and high-quality standards.• Drive brand awareness and positioning through cross-channel marketing strategies, including print, digital, and in-store activations.• Ensure that the brand’s voice, aesthetic, and positioning are communicated clearly and consistently across all channels, from advertising to social media and in-store experiences• Oversee the planning and execution of seasonal campaign shoots, working closely with the creative team, photographers, stylists, and models to produce compelling content.• Develop and manage content calendars for digital, retail, and brand marketing initiatives, ensuring timely delivery of assets for both brands.• Ensure the integration of digital content (e.g., social media, website, email) with traditional marketing materials (e.g., in-store displays, print ads).• Lead the digital marketing team to develop and optimize online campaigns, SEO/SEM, email marketing, influencer partnerships, and social media strategies.• Analyze digital marketing performance, optimize campaigns to drive traffic, engagement, and conversions, and ensure customer retention across digital channels.• Work with the e-commerce team to align marketing efforts with the online shopping experience and optimize conversion rates..• Oversee retail marketing strategies that enhance the in-store experience and drive foot traffic, including in-store events, and promotions.• Collaborate with the retail operations team to align marketing efforts with store openings, seasonal activations, and local market needs.• Ensure consistent execution of retail marketing materials and campaigns across all locations.• Develop and implement point-of-sale materials, window displays, and in-store promotions that align with the marketing strategy and seasonal themes.• Manage and mentor a diverse marketing team across digital, retail, and brand marketing functions.• Foster a collaborative environment, encouraging innovation and continuous improvement within the team.• Oversee budget management, resource allocation, and performance tracking for marketing initiatives.• Unify the visual and narrative identity of both brands, ensuring consistency across all marketing efforts and touchpoints.• Act as the gatekeeper of the brands' visual identity, ensuring that all internal and external communications adhere to brand guidelines.• Develop and oversee a brand style guide and work with internal teams and external agencies to enforce it across all marketing materials.• Analyze and report on marketing campaign performance across both brands, using insights to optimize future strategies, through setting up clear metrics and KPIs to track the success of campaigns.• Stay up-to-date on industry trends, emerging digital marketing technologies, and consumer behavior to keep the company at the forefront of fashion retail.• Use data insights to continuously improve marketing strategies and tactics, optimizing ROI across digital, retail, and brand marketing channels.• Work closely with the product development, sales, finance, and customer experience teams to ensure marketing strategies are aligned with business goals and customer needs.• Partner with external agencies and vendors to execute campaigns and ensure high-quality delivery on time and within budget.Requirements• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus. • 8+ years of experience in marketing, with a strong background in fashion retail, preferably managing multiple brands with distinct target segments.• Proven experience in digital marketing, brand strategy, and retail marketing.• Strong leadership skills with a track record of managing diverse teams and driving results.• Exceptional communication, presentation, and interpersonal skills.• Analytical mindset with the ability to translate data into actionable insights.• Deep understanding of the fashion industry, consumer trends, and competitive landscape.• Proficient in marketing software and tools (Google Analytics, CRM platforms, Adobe Creative Suite, etc.) is a plus.