e-CRM Executive

· Assist planning of emails, SMS, and IM by working with key stakeholders · Maintain the email plan, helping to ensure it is customer-led. · Brief the external design agency to create first class customer emails that achieve business objectives. · Feedback on the email design and liaise with the consumer experience teams to collate their feedback. · Set up, review and proof email campaigns using a campaign management tool & email marketing platform. · Use segmentation techniques to select audiences to target emails to the right customers. · Analyze results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales). · Assist planning and implementation of dynamic content. · Carry out competitor reviews to establish best in class email design and strategy. · Assist in the development of the automated eCRM plan. · Marketing Automation Journey building · Email Marketing Reporting Requirements Strong organization skills. · Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels. · Excellent communication skills, both written and verbal. · High attention to detail. · The foresight to put yourself in the shoes of the customer. · Strong capability for analyzing customer data and campaign data. · Creative flair and an ability to think outside the box. · Good copywriting skills. · Ability to work effectively under pressure and to tight deadlines. · Previous experience in a similar role desirable. · Basic HTML knowledge desirable. · Experience of an email marketing platform and campaign management tool desirable. E.g. Salesforce Marketing cloud, Pardot, Odoo, MS Dynamics…