Digital Market Specialist

Develop and execute comprehensive marketing strategies to promote the law firm's services. Collaborate with legal teams to identify key practice areas and target markets. Manage digital marketing campaigns, including SEO, PPC, and social media advertising. Oversee the creation of marketing materials such as brochures, newsletters, and website content. Coordinate events and sponsorships to enhance the firm's visibility in the legal community. Track and report on marketing metrics to measure the effectiveness of campaigns. Maintain the firm's website and social media profiles, ensuring content is up-to-date and engaging. Conduct market research to identify potential clients and referral sources. Produce high-quality content for the firm's website, blog, and other digital platforms. Research legal topics and industry trends to create informative and engaging articles. Edit and proofread content to ensure accuracy, clarity, and compliance with legal standards. Collaborate with attorneys and subject matter experts to develop content that showcases the firm's expertise. Optimize content for search engines to improve visibility and attract organic traffic. Stay up-to-date on changes in laws and regulations relevant to the firm's practice areas. Contribute to the development of content marketing strategies and editorial calendars. Requirements Bachelor’s degree in Marketing, Business, or a related field from a reputable university. Minimum of 2 years of experience in digital marketing. Proven experience in developing and executing digital marketing campaigns. Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools). Excellent communication and interpersonal skills. Creative thinker with strong analytical skills and attention to detail. Ability to work independently and as part of a team in a fast-paced environment. Proficiency in using Microsoft Office Suite and other relevant software.