Campaign Development:
o Design, develop, and execute marketing campaigns for new product launches and ongoing initiatives.
o Collaborate with cross-functional teams to ensure alignment on campaign goals and messaging.
· Global Campaign Adaptation:
o Adapt global marketing campaigns to suit local market needs while ensuring compliance with the global brand framework.
o Conduct market research to understand local customer preferences and cultural nuances.
· Agency Collaboration:
o Work closely with external agencies to create high-quality marketing materials and campaigns.
o Manage relationships with creative and media agencies to ensure timely delivery and adherence to brand standards.
· Communication Strategy:
o Develop and implement communication strategies that effectively convey brand messages across various channels.
o Create compelling content for digital, print, and social media platforms.