Brand Manager

Functional: -Strategic Planning, Product Innovation, Consumer Marketing Planning, Business & Financial Analysis, Advertising Development, Trade Understanding, Consumer & Shopper Insights, Operational ExcellenceBehavioural: -* Analytical thinking* Flexibility and agility* Able to communicate well with other departments & other cultures* High commitment & ownership* Strict adherence to timelinesKey Deliverables of the Role• Delivery of brand targets• Build and guard brand DNA and positioning.• Plan the Marketing calendar and align relevant departments.• Execute ATL & BTL brand activities.• Build & manage TV & Digital strategy.• Develop brand assets & material.• Conduct regular market & consumer visits and track market trends converting them into actionable tasks.• Present and analyze brand performance.• Liaise with local & global teams to achieve Marketing objectives.•  Lead Innovation pipeline creation.* Build in-depth consumer understanding that drives all Marketing & New development decisions.* Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.* Analyse competitor performance and market trends to provide recommendations for brand development.* Monitor and control expenses within allotted budget.Reporting RelationshipsUpwards – Head of MarketingRequirements* 7 years’ experience in brand management field, experience in FMCG sector is a must.* Experience with Digital brand marketing is a must.* BSc of business administration degree will be suitable, post graduate degree in Marketing is an asset.* Excellent command of English language.* Excellent MS Office skills.* Critical analysis orientation, business cycle understanding, problem solving & decision-making capabilities.* Excellent communication, presentation and reporting skills.