Brand Manager

Functional: - Strategic Planning, Product Innovation, Consumer Marketing Planning, Business & Financial Analysis, Advertising Development, Trade Understanding, Consumer & Shopper Insights, Operational Excellence Behavioural: - * Analytical thinking * Flexibility and agility * Able to communicate well with other departments & other cultures * High commitment & ownership * Strict adherence to timelines Key Deliverables of the Role • Delivery of brand targets • Build and guard brand DNA and positioning. • Plan the Marketing calendar and align relevant departments. • Execute ATL & BTL brand activities. • Build & manage TV & Digital strategy. • Develop brand assets & material. • Conduct regular market & consumer visits and track market trends converting them into actionable tasks. • Present and analyze brand performance. • Liaise with local & global teams to achieve Marketing objectives. • Lead Innovation pipeline creation. * Build in-depth consumer understanding that drives all Marketing & New development decisions. * Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products. * Analyse competitor performance and market trends to provide recommendations for brand development. * Monitor and control expenses within allotted budget. Reporting Relationships Upwards – Head of Marketing Requirements * 7 years’ experience in brand management field, experience in FMCG sector is a must. * Experience with Digital brand marketing is a must. * BSc of business administration degree will be suitable, post graduate degree in Marketing is an asset. * Excellent command of English language. * Excellent MS Office skills. * Critical analysis orientation, business cycle understanding, problem solving & decision-making capabilities. * Excellent communication, presentation and reporting skills.