Branch Marketing Manager

• Strategic Planning & Execution:
  
• Develop and execute comprehensive digital marketing strategies (SEO/SEM, email, social media, display advertising, etc.) that drive brand awareness, customer acquisition, and engagement.
  
• Identify key insights and trends to optimize marketing spend and improve campaign performance.
  
• Plan, execute, and measure A/B tests and other conversion rate optimization initiatives.
  
• ROI & Budget Tracking
  

• Continuously monitor and analyze the performance of marketing campaigns to maximize ROI, adjusting strategies and spend based on data-driven insights.
  
• Collaborate with finance and senior leadership to ensure marketing initiatives are aligned with financial goals and deliver measurable results.
  

• Cross-Functional Collaboration:
  
• Collaborate with internal teams (product marketing, sales) to develop landing pages, optimize user experience, and ensure consistent messaging across all digital touchpoints.
  
• Work closely with regional sales teams to assess and identify potential opportunities in each market, proposing localized campaigns to increase brand awareness and market penetration.
  
• Align campaign strategy with Product Marketing and Regional Sales teams to ensure a unified approach to achieving business goals.
  
• Team Leadership & Development:
  
• Mentor and manage a team of digital marketing professionals, providing guidance, training, and performance feedback.
  
• Foster a collaborative environment, promoting innovation and professional growth within the team.
  
• Branch Management
  
• Manage the marketing service center staff’s discipline, attendance & performance.
  
• Campaign Management & Performance Tracking:
  
• Plan and execute all digital marketing campaigns, ensuring alignment with business goals and target KPIs.
  
• Monitor and report on campaign performance, using data and analytics to assess ROI and adjust strategies accordingly.
  
• Continuously optimize campaigns based on performance data, ensuring maximum impact and cost-effectiveness.
  
• Social Media & Online Presence:
  
• Oversee the design, creation, and management of the company’s social media presence, ensuring content aligns with brand messaging and engages the target audience.
  
• Develop and implement strategies to grow social media following and drive online engagement.
  
• Market Insights & Growth Strategy:
  
• Leverage strong analytical skills to evaluate the end-to-end customer experience across various marketing channels and touchpoints.
  
• Brainstorm new and creative growth strategies to accelerate the company’s digital marketing efforts.
  

Requirements

• Bachelor’s degree in marketing, Business, or a related field (Master’s degree a plus).
  
• Minimum of 10 years of experience in digital marketing, with a proven track record of driving successful marketing campaigns.
  
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
  
• Experience managing and mentoring a team of marketing professionals.
  
• Proven ability to analyze data, optimize marketing spend, and measure the success of campaigns.
  
• Strong collaboration skills and experience working cross-functionally with sales, product, and other teams.
  
• Exceptional communication, project management, and organizational skills.
  
• Proficient in marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media management tools).
  

Preferred Skills:

• Experience in Saudi Arabia market, preferably within same industry.
  
• Experience in budget management and maximizing ROI on marketing spend.
  
• Ability to stay ahead of industry trends and adapt strategies to evolving digital landscapes.
  
• Strong communication skills, and emotional intelligence.