Branch Marketing Manager

Branch Marketing Manager

On-HoldOn site
Industry : Marketing
Location: Egypt
Work Experience: 10 years

Job Description

  • Strategic Planning & Execution:
    • Develop and execute comprehensive digital marketing strategies (SEO/SEM, email, social media, display advertising, etc.) that drive brand awareness, customer acquisition, and engagement.
    • Identify key insights and trends to optimize marketing spend and improve campaign performance.
    • Plan, execute, and measure A/B tests and other conversion rate optimization initiatives.
  • ROI & Budget Tracking
  • Continuously monitor and analyze the performance of marketing campaigns to maximize ROI, adjusting strategies and spend based on data-driven insights.
  • Collaborate with finance and senior leadership to ensure marketing initiatives are aligned with financial goals and deliver measurable results.
  • Cross-Functional Collaboration:
    • Collaborate with internal teams (product marketing, sales) to develop landing pages, optimize user experience, and ensure consistent messaging across all digital touchpoints.
    • Work closely with regional sales teams to assess and identify potential opportunities in each market, proposing localized campaigns to increase brand awareness and market penetration.
    • Align campaign strategy with Product Marketing and Regional Sales teams to ensure a unified approach to achieving business goals.
  • Team Leadership & Development:
    • Mentor and manage a team of digital marketing professionals, providing guidance, training, and performance feedback.
    • Foster a collaborative environment, promoting innovation and professional growth within the team.
  • Branch Management
    • Manage the marketing service center staff’s discipline, attendance & performance.
  • Campaign Management & Performance Tracking:
    • Plan and execute all digital marketing campaigns, ensuring alignment with business goals and target KPIs.
    • Monitor and report on campaign performance, using data and analytics to assess ROI and adjust strategies accordingly.
    • Continuously optimize campaigns based on performance data, ensuring maximum impact and cost-effectiveness.
  • Social Media & Online Presence:
    • Oversee the design, creation, and management of the company’s social media presence, ensuring content aligns with brand messaging and engages the target audience.
    • Develop and implement strategies to grow social media following and drive online engagement.
  • Market Insights & Growth Strategy:
    • Leverage strong analytical skills to evaluate the end-to-end customer experience across various marketing channels and touchpoints.
    • Brainstorm new and creative growth strategies to accelerate the company’s digital marketing efforts.


Requirements

  • Bachelor’s degree in marketing, Business, or a related field (Master’s degree a plus).
  • Minimum of 10 years of experience in digital marketing, with a proven track record of driving successful marketing campaigns.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
  • Experience managing and mentoring a team of marketing professionals.
  • Proven ability to analyze data, optimize marketing spend, and measure the success of campaigns.
  • Strong collaboration skills and experience working cross-functionally with sales, product, and other teams.
  • Exceptional communication, project management, and organizational skills.
  • Proficient in marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media management tools).

Preferred Skills:

  • Experience in Saudi Arabia market, preferably within same industry.
  • Experience in budget management and maximizing ROI on marketing spend.
  • Ability to stay ahead of industry trends and adapt strategies to evolving digital landscapes.
  • Strong communication skills, and emotional intelligence.


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