Tawzef

People search engine

Search Marketing Specialist

Full time | TAWZEF FOR RECRUITMNT & HR CONSULTANCY | Egypt


Job Description

·      Manage, review, and perform daily account responsibilities associated with Google, Yahoo, Bing and other search platforms for a variety of clients.

·      Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

·      Manage the creation of large keyword lists and rationalize the selection.

·      Provide creative copy suggestions and graphical ad templates to corresponding teams.

·      Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.

·      Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

·      Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives in Microsoft Excel and PowerPoint formats.

·      Keep pace with search engine and PPC industry trends and developments.

·      Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

·      Monitor and evaluate search results and search performance across the major search channels.

·      Communication to team and management on project development, timelines, and results.

·      Provide oversight and work closely with the other team members to meet client goals.




Requirements

·      No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

·      Proficiency in MS Excel, PowerPoint, and Word.

·      Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

·      Experience working with popular PPC ad platforms as mentioned above.

·      Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals and English and Arabic language.



Job Information

Job Opening Status

In-progress


Industry

Advertising


City

Cairo


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