Senior Copywriter/Content Creator

• Conduct market research and competitor analysis to identify target audiences and inform digital marketing strategies.
  
• Develop, implement, and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads and LinkedIn Ads.
  
• Content Strategy Development: Collaborate with the marketing team to develop and execute content strategies that align with overall Divisions goals.
  
• Content Creation: Produce a wide variety of content types including social media posts, video scripts, infographics, and more.
  
• Brand Consistency: Ensure that all content maintains a consistent tone, style, and messaging across platforms.
  
• Multimedia Production: Work with the graphic designer and motion graphic to create visually compelling content that supports written copy.
  
• SEO Optimization: Conduct keyword research and integrate SEO best practices to maximize the reach of content.
  
• Audience Engagement: Monitor engagement metrics and adjust content strategies to improve audience interaction and retention.
  
• Content Calendar Management: Develop and maintain a content calendar that aligns with all divisions.
  
• Team Collaboration: Work closely with other departments such as  sales and product teams to ensure content supports wider business objectives.
  
• Research industry-related topics. 
  
• Prepare well-structured drafts using digital publishing platforms. 
  
  
  

Requirements

• Native or fluent proficiency in both English and Arabic (verbal and written).
  
•     5+ years of a proven work experience as a Content Creator & Copywriter .
  
•     Creativity, attention to details, and an ability to work both independently and collaboratively.
  
•     Proven experience in B2B sector.
  
•     previous experience in KSA or GCC markets.
  
•     Time-management skills.
  
•     Familiarity with SEO.
  
•     Proficiency in content management systems (CMS) like WordPress, HubSpot, or similar.
  
•     Knowledge of social media trends and platform algorithms (preferred).
  
•     Bachelor's degree in Marketing, Communications, or a related field (preferred).
  
•     Experience with email marketing platforms (Mailchimp, Benchmark, etc. (preferred).