Job Summary:
The Business Development Manager is responsible for developing and implementing strategies to increase student recruitment in both the British and Canadian divisions. This role requires strong market analysis, forecasting skills, and expertise in marketing and branding to position Heritage International School as a top choice for parents.
Key Responsibilities:
· Student Recruitment & Growth
· Develop and execute strategies to increase student enrollment across all school divisions.
· Identify new markets, partnerships, and opportunities to attract prospective families.
· Work closely with the admissions team to enhance lead generation and conversion. Market & Competitive Analysis
· Conduct thorough research and analysis of competitors, including tuition fees, offerings, and market trends.
· Provide recommendations on school fee structures based on market pricing and demand.
· Forecast school fees in alignment with market positioning and financial planning.
Requirements
· Minimum 5 years of experience in business development or marketing.
· bachelor degree.
· Strong background in market research, strategic planning, and financial forecasting.
· Proven track record in increasing student enrollment and achieving recruitment targets.
· Expertise in digital marketing, branding, and social media management.
· Excellent communication, negotiation, and leadership skills.
· Ability to analyze data, identify trends, and make data-driven decisions.