· Help identify target audiences and plan media campaigns.
· Compare and negotiate rates, ad space, and airtime.
· Optimize plans and budgets according to the best media mix
· Prepare schedules and adjust when needed
· Experiment with new platforms and channels
· Ensure ads are creative and displayed appropriately
· Monitor costs and return on investment (ROI)
· Report to clients and build long-term relationships
· Equip clients' brief with an interactive strategic digital marketing plan.
· Responsible for design and execute integrated digital media campaigns.
· Analyzing business performance with the help of digital tools and reports.
· Developing performance campaigns on Facebook / Instagram and Google.
· Ad-Words.
· Generating Leads campaigns (s) through a different platform (s).
· Setting digital campaigns on Snapchat and Twitter.
· Monitoring digital campaigns on different platforms.
· Generating Search engine marketing (SEM) campaigns.
· Producing keyword analysis and research.
· Providing competitive analysis and research.
· Providing competitive analysis and media reporting.
· Producing digital campaign execution and reporting.
· Creating media plans and media strategy.
· Proven experience as Media Buyer or similar role; experience in digital media is preferred
· Familiarity with media-buying, planning and research
· Interest in following advertising and media trends
· Working knowledge of media analytics software (e.g. comScore)
· Excellent communication and negotiation skills
· Organizational and multitasking abilities
· Attention to detail
· Critical thinking skills