Marketing Director

Key Responsibilities 1. E-Commerce Strategy & Leadership • Spearhead the development and execution of a comprehensive e-commerce strategy that aligns with Golden Collection’s brand and operational objectives in the GCC market. • Oversee the management and optimization of product listings and storefronts on major GCC e-commerce platforms, ensuring visibility, competitive pricing, and excellent user experience. • Drive growth through data-driven insights, continually identifying new opportunities for expansion and customer conversion across digital touchpoints. • Collaborate with logistics and customer service teams to enhance the online customer experience, ensuring timely delivery, easy returns, and customer satisfaction. 2. Digital Marketing Strategy & Brand Growth • Lead the creation and implementation of innovative digital marketing strategies across SEO, SEM, email marketing, paid social, and influencer collaborations to drive traffic and revenue growth. • Build and execute paid advertising strategies (Google Ads, Meta Ads, TikTok, etc.) focused on customer acquisition, retention, and brand awareness, while ensuring an optimal ROAS. • Shape the brand narrative through culturally relevant and engaging cont ent on social media platforms such as Instagram, TikTok, and Snapchat, establishing Golden Collection as a leader in the lifestyle and retail space. • Analyze market trends and digital consumption behaviors across the GCC to stay ahead of competitors and continuously adapt strategies. 3. Content Leadership & Localization • Oversee content strategy and creation, ensuring all marketing materials are aligned with Golden Collection’s high-end brand identity and resonate with regional audiences. • Ensure culturally sensitive and linguistically localized content, with a focus on Arabic and English, to enhance customer engagement and drive higher conversions. • Collaborate with internal creative teams and external agencies to produce visually compelling content for e-commerce platforms, digital ads, and social media campaigns. 4. Performance Monitoring & Reporting • Define and track key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, digital campaigns, and overall e-commerce performance. • Provide leadership with strategic insights based on data analytics, offering recommendations for optimizing e-commerce processes, improving customer lifetime value, and driving profitability. • Leverage insights from marketing, logistics, and customer service data to refine and improve the overall customer journey, ensuring a seamless and impactful experience. 5. Market & Competitive Intelligence • Conduct in-depth market research to identify emerging trends, consumer behaviors, and competitive positioning in the GCC region. • Proactively adapt marketing and e-commerce strategies based on market shifts, consumer preferences, and technological advancements. • Analyze the evolving regulatory and logistics landscape across the GCC to stay compliant and agile in the dynamic retail environment. Requirements • Qualifications & Experience • Bachelor’s degree in Marketing, Business, Communications, or a related field. • A minimum of 7 years of experience in senior marketing roles, with a focus on digital marketing, e-commerce, and brand management, ideally within the retail, fashion, or lifestyle sector in the GCC. • Expertise in leading integrated digital marketing campaigns and driving substantial revenue growth through e-commerce platforms. • Strong proficiency in digital marketing tools including Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and e-commerce platforms (e.g., Shopify, WooCommerce). • Deep understanding of GCC market nuances, consumer behavior, and regional digital ecosystems.