Marketing Communications Specialist

· Develop all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience. · Creating, improving and maintaining content to achieve the business goals. · Share content to raise brand awareness and monitoring web traffic and metrics to identify best practices. · Writing press releases and editorial publications in both Arabic and English that support Campaign initiatives and messaging. · Writing letters and other media content daily. · Creation, development and update of messaging materials as part of communications team and Campaign strategy. · Partnership with outreach staff members on supporting events and speakers. · Prepare content/materials for external meetings and speaking engagements (i.e., research briefings, speeches, PowerPoint presentations, talking points, etc.). · Support of campaign messaging efforts through social media, website and digital communications as needed. · Monitor trends in Social Media tools, applications, channels, design and strategy. · Analyze campaigns and translate qualitative data into recommendations and plans for revising the Social Media campaigns. Requirements • Bachelor’s degree in communications, journalism, English or related field. • 3-5 years of experience in media relations, journalism, communications or related field. • Portfolio of published articles • Excellent Arabic and English writing skills. • Demonstrated skill in proactively building relationships with reporters and editors, and in successfully positioning issues with the media to achieve high impact placements. • Excellent interpersonal skills, ability to listen well and positively represent the company and its mission • Great research, organizational, and learning skills • Familiarity with keyword placement and other SEO best practices • Strong research skills • Good understanding of social media KPIs