Digital Marketing Specialist

Assist in the planning, development, and execution of marketing campaigns•Create engaging content for social media, email newsletters, blogs, and websites•Monitor and report on marketing campaign performance using tools like Google Analytics and CRM platforms•Coordinate with internal teams and external vendors for campaign deliverables•Support SEO and SEM initiatives to increase web traffic and visibility•Conduct market research to identify trends, competitors, and customer insights•Manage marketing calendars and ensure timely execution of campaigns•Assist in organizing promotional events, trade shows, and webinars•Maintain brand consistency across all marketing materials and communicationsRequirements•Bachelor’s degree in Marketing, Communications, Business, or a related field•2+ years of experience in a marketing role (internships count does not count)•Familiarity with marketing platforms such as Google Ads, Facebook Ads, etc.•Strong writing, editing, and communication skills•Knowledge of SEO, content marketing, and social media best practices•Proficient in Microsoft Office and Google Workspace; graphic design experience is a plus (e.g., Canva, Adobe Suite)•Detail-oriented, well-organized, and able to manage multiple projects simultaneouslyPreferred Skills (Optional):•Experience with marketing automation tools (e.g., HubSpot, Marketo)•Basic graphic design or video editing skills•Understanding of B2B and/or B2C marketing strategies•Data analysis or reporting experience (Excel, Looker Studio, etc.)