1. Content Creation:
o Write captivating captions, blog posts, scripts, and carousel copy in English and Arabic.
o Develop content themes aligned with halal trends
o Collaborate with designers and video editors to produce visually appealing assets (Reels, Stories, infographics).
2. Localization & Cultural Sensitivity:
o Adapt content for diverse markets (Middle East, Southeast Asia, Europe) while respecting regional dialects and traditions.
o Ensure all content adheres to Islamic principles (modest imagery)
3. Audience Engagement:
o Brainstorm interactive content ideas (polls, quizzes, UGC campaigns like #MyHalalAdventure).
o Highlight user testimonials and partner stories to build trust.
4. Trendspotting:
o Stay ahead of social media trends (TikTok challenges, Instagram Reels, Snapchat)
o Research competitor content and identify gaps/opportunities.
5. Collaboration:
o Work with the Social Media Strategist to align content with campaign goals.
o Support influencer partnerships by drafting briefs and co-creating content.
· 1+ year of experience in content creation, social media management, or copywriting.
· Bilingual fluency in English and Arabic (written and spoken) with impeccable grammar in both languages.
· Portfolio showcasing engaging social media content (travel, lifestyle, or hospitality niches preferred).
· Understanding of Muslim preferences (e.g., prayer spaces, halal food, family-friendly amenities).
· Familiarity with platforms like Instagram, TikTok, YouTube, and Facebook.
· Basic knowledge of design tools (Canva, Adobe Spark) or willingness to learn