Brand Manager
Brand Manager
In-progressمن المقر
الصناعة : FMCG/Foods/Beverage
الموقع: Egypt
خبرة العمل: 7 years
وصف الوظيفة
Functional: -
Strategic Planning, Product Innovation, Consumer Marketing Planning, Business & Financial Analysis, Advertising Development, Trade Understanding, Consumer & Shopper Insights, Operational Excellence
Behavioural: -
* Analytical thinking
* Flexibility and agility
* Able to communicate well with other departments & other cultures
* High commitment & ownership
* Strict adherence to timelines
Key Deliverables of the Role
• Delivery of brand targets
• Build and guard brand DNA and positioning.
• Plan the Marketing calendar and align relevant departments.
• Execute ATL & BTL brand activities.
• Build & manage TV & Digital strategy.
• Develop brand assets & material.
• Conduct regular market & consumer visits and track market trends converting them into actionable tasks.
• Present and analyze brand performance.
• Liaise with local & global teams to achieve Marketing objectives.
• Lead Innovation pipeline creation.
* Build in-depth consumer understanding that drives all Marketing & New development decisions.
* Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
* Analyse competitor performance and market trends to provide recommendations for brand development.
* Monitor and control expenses within allotted budget.
Reporting Relationships
Upwards – Head of Marketing
Requirements
* 7 years’ experience in brand management field, experience in FMCG sector is a must.
* Experience with Digital brand marketing is a must.
* BSc of business administration degree will be suitable, post graduate degree in Marketing is an asset.
* Excellent command of English language.
* Excellent MS Office skills.
* Critical analysis orientation, business cycle understanding, problem solving & decision-making capabilities.
* Excellent communication, presentation and reporting skills.